Customer Data Platform (CDP)

Building Trust in AI: Why Quality Data is Key to Unlocking AI's Potential

Unlocking AI's potential hinges on the quality of data used for training. Establishing trust in AI means prioritizing high-quality, reliable data, directly impacting technology adoption and effectiveness. Discover why the right data is your key to a future driven by trusted artificial intelligenc...

Salesforce Shines as CDP Leader in Gartner's 2024 Magic Quadrant

Salesforce shines as a leader in Gartner's 2024 Magic Quadrant for Customer Data Platforms. With its innovative Salesforce Data Cloud, Salesforce excels in ecosystem integration and commitment to innovation. Challenges include non-Salesforce integration and expertise requirements. #CDP #Salesforce

Unlocking the Power of Salesforce CDP for FSOs

With the advent of digital transformation, financial services organizations (FSOs) are looking for more efficient and effective ways to manage customer data. Salesforce Marketing Cloud Customer Data Platform (CDP) is a cloud-based platform that provides FSOs with an integrated view of their custo...